Platinum Standard

Sailors love to ask advisors ‘how many sailings have you been on?’ — and it’s the wrong question. The right one: when something breaks with YOUR reservation on an ordinary Tuesday, who exactly answers, by name? A Top 100 First Mate breaks down the three ways bookings get orphaned (media sites with booking arms, personality brands with undisclosed benches, creators with referral links), the name-the-human test, why context is the real service — and the five-question checklist to run on any advisor, including us.